Who is Treana Kouture?

Treana Kouture is a girly girl from the heart of Philadelphia who turned her passion for beauty into a brand. What started in 2022 as just a dream has grown into something so much bigger. Like many journeys, mine came with pauses and challenges, but in 2025, I came back stronger ready to give the girls everything they’ve been dreaming of.

Treana Kouture Cosmetics is proudly vegan, cruelty-free, and paraben-free—created to deliver quality and products designed to fit every girl’s needs, no matter where she is. With built-in LED lights and mirrors, there’s no more running to the bathroom or fumbling with a flashlight during a night out—you can apply your gloss or liner anywhere, anytime.

Now, with exciting new additions like our Butter Liner that lasts 5+ hours, the collection continues to grow. Treana Kouture Cosmetics was built from more than just a love of looking pretty and having your lip gloss popping—it was born from a dream, from struggle, and from a passion for creating products that give every girl the perfect lip combo, beautifully complementing every skin tone.